District Marketing Manager

Job Description

The District Marketing Manager (DMM) leads the implementation of marketing programs at multiple accounts within a defined district. The DMM is responsible for supporting critical business initiatives, including the activation of corporate marketing and consumer insights programs, creation and activation of account marketing / growth plans, growing base business, new sales and retention, client value creation, and enhancing Aramark?s brand health. The DMM collaborates with the on-site operations and culinary teams while building marketing acumen in their district.
The District Marketing Manager participates in branding, merchandising, vendor-related national and local promotions, and proprietary limited-time offers.  This role is integral to increasing customer satisfaction scores, improving margins and market share for accounts in Manitoba and at select accounts throughout Western Canada

Job Responsibilities

Drive Base Business Growth:
?    Visits district accounts regularly, identify opportunities to drive business improvements that result in measurable profitable growth – including providing recommendations around product, price, merchandising, and promotions. 
?    Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts.
?    Leads the in-unit / field execution of marketing programs promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
o    Tracks related KPIs to measure success for each account within the district ? including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.

Implement Insights:
?    Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Resident or Patient Connect, DiningStyles, Napkin Talk, etc.), interprets and shares results with each account and with the RMM, and collaboratively develops action plans to improve district consumer satisfaction results. 
?    Defines customer segments and build competitive analysis annually at each account in portfolio. 

Drive Marketing Acumen:
?    Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed. 
?    Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement
?    Develops strong working relationship with clients, on-site operators and frontline staff members acting as a marketing subject matter expert / resource

Support New Business & Account Retention:
?    Creates and distributes district and/or key account newsletters. 
?    Supports and attends district Client Business Reviews (CBRs). 
?    Assists in implementation of strategic plans for account retention.
?    Actively participates in RFP presentation and client retention presentation as required.
?    Curates standard marketing materials package for business development proposals and personalize as needed.
?    Supports on site opening plan for new account mobilizations within the district.

Qualifications

• A diploma, degree or equivalent in marketing (ie. B.A., B.Comm, etc.) is preferred
• 2 years experience in marketing ? hospitality/foodservice experience preferred
• Strong presentation and communication skills
• Proficient Microsoft Office Suite: Word, Excel and Power Point 
• Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Business analysis ? ability to track, analyze, and present results from marketing program implementation 
• Project management ? Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills 
• Dealing with ambiguity ? able to get in, assess the situation, identify key players, set action plan, and deliver 
• Results oriented ? analytical skills and ability to think strategically about the business are essential
• Must be based out of  ? whether Aramark site or home-based
• Demonstrate service excellence through client and consumer-focused initiatives
• Demonstrate a passion for food services ? if you are a ?foodie? ? that?s great!
• Ability to work flexible hours
• Advanced knowledge Microsoft Office applications
• A valid driver?s license and own vehicle is preferred

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EducationAbout Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you’re pursuing – a new challenge, a sense of belonging, or just a great place to work – our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

Job ID: 43651125694

ARAMARK Canada