Bilingual Marketing Specialist

We are hiring a Bilingual Marketing Specialist for an agricultural and construction
machinery manufacturer in Pickering, Ontario!

In this role, you will be expected to provide support for the Dealer Marketing
communications of the companies Marketing. In this position, you will aid in
supporting the dealer network to design, build and deliver effective, locally
focused communications and marketing materials aligned with national marketing
communication programs.

This is a hybrid role that requires 2-3 days in the office.

Responsibilities:

• Provide information to license applicants
• Analyze operators documentation for compliance to regulations
• Provide support to departments in the recruitment of new personnel.
• Work with Retail Marketing Manager to localize national marketing activity.
• Work with Agency Partners, Regional Sales Managers and Dealers across
• Canada to develop and deliver localized marketing plans and advertising
• Support evaluation of local sponsorship activity
• Facilitate Annual Dealer survey to evaluate material needs and performance.
• Seek to understand regions, segments and industries and support with
• Development of relevant plans and playbooks to dealer partners
• Cultivate and maintain relationships with Dealer Partners to deliver timely and relevant advice and materials
• Provide training and support to dealership staff on marketing initiatives.
• Act as brand ambassador in the field to ensure consistent messaging
• Work with Marketing team and Ad Agency to develop suitable ad templates for dealers
• Maintain Ad Maker area of Dealer Link system and update accordingly
• Work with digital marketing team to facilitate dealer access to the DAM
• Ensure appropriate dealer assets including copy is properly catalogued
• Work with Marketing team to ensure ads align with current programs and seasonality
• Facilitate translation of materials
• Create and manage tracking and utilization metrics
• Educate dealers about the available tools and playbooks
• Communicate with dealers regularly and effectively about updated marketing materials

Note: This location is not accessible by public transit. Access to a personal vehicle
is required.

Requirements:

• Passion for Marketing
• Industry experience – OEM is preferred and an asset
• Good collaborative skills
• Positive service offering
• Public speaking
• Good presentation skills
• Be able to communicate with dealers marketing practices, coach dealerships, and provide marketing insights
• Bachelors degree in marketing, Business, or a related field
• Proven experience in marketing 3-5 years, preferably in construction, heavy equipment, agriculture, automotive or related industry
• Excellent communication, writing presentation, and interpersonal skills.
• Bilingual (Fluent French & English) is an asset
• Flexible to varying priorities and workload
• Ability to travel to engage with dealers, customers and attend events(up to 25%)
• Proficiency in using marketing tools and analytics for performance tracking

Pay:
$80,000-$85,000 14% bonus , benefits and 7% pension!

Give us a call at 905.918.5050 for more information or send your resume to thornhill@is2.ca. For more jobs like this, warehouse supervising, team leads, accounts payables/receivables, sales and more, visit www.is2.ca/jobs

IS2 Thornhill